5 reasons to outsource SEO

The impact and importance of SEO (Search Engine Optimisation) is well-documented for SaaS & tech companies. If you are interested in your CAC (Customer Acquisition Cost), you'll know all about evergreen content and the impact it can have on keeping costs low. Unlike PPC advertising (Pay Per Click), where competition drives prices up, the return on investment from SEO and content marketing compounds with time as your website authority increases. 

Kudos to all that have built their own source of organic traffic, but if you are one of the many companies struggling to develop search marketing momentum, it may be time to take a different approach. If you're noticing margin creep and competition increase, call for the content experts.

At AXD, we have helped many SaaS & tech businesses increase their content capability, creating new content to attract visitors whilst refreshing under-performing pieces to improve returns. Here are five reasons to outsource content marketing to the content kings:

1. Get results faster

Benefit from the expertise of knowing what works. Get fresh ideas, access to a proven approach, and inspiration from content strategy and execution experts. 

What's the impact? 

We specialise in building organic content for B2B SaaS and tech companies. In terms of benchmarks we target, we aim to hit thousands of organic visitors per month by month 6, with a product or enquiry conversion rate of 5%. If you're falling short on either of those metrics, we can help. 

2. Publish more

We have the copywriting power to increase your output and the SaaS and tech knowledge to increase your content quality. We also have the graphic design skills to create media-rich content that warrants engagement, attracts backlinks, and wins in the long run.

What's the impact? 

More content means faster returns, greater returns, and the power to outmuscle the competition. 

3. Increase content variety

Experiment with different types of content, from technical analysis, thought leadership, blogs, videos, and podcasts to search engine optimised content and education pieces. 

What's the impact? 

We'll find the right combinations to boost engagement and attract your audience. 

4. Refocus your marketing team

With SEO and content covered, your marketing team is free to focus on the more volume-driven areas of marketing e.g. product & community marketing, personal branding, & PR.

What's the impact? 

More product, company, and community marketing, more personal brand support for your leadership team, and more press coverage. All of which will amplify content marketing returns.

5. Reap more from less

Doing SEO isn't cheap, especially if you are doing it by yourself - purchasing the necessary tools, hiring the strategists, the copywriters, and the graphic designers. When factoring in a lead time of 6 months to generate returns, the costs soon add up. But it doesn't have to be that way.

At AXD, we provide the power of a highly qualified and experienced in-house team for less than half the cost. All in a simple monthly package, that can be switched on and off, and scaled as your business grows.

We specialise in creating high-quality, engaging content that will help you increase lead generation, grow your community and drive traffic to your website. Contact us to find out how we can help you take your content marketing strategy to the next level.