![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90a3e7ceb9cacc9224c_Overlays-08.png)
Close more deals with sales enablement content
Shift the focus from selling to solving the problem
Working closely with your business, we immerse ourselves in your industry to create targeted content and playbooks for smarter sales outreach
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65e85e7243e64135f69b3a81_Web%20Examples-01.jpg)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65f4d834c6c9ff00c647f8a9_Web%20Examples-02.jpg)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65e85e726df38ab8d584a1f5_Web%20Examples-03.jpg)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65f4dd0991716018cfd6358f_Web%20Examples-04.jpg)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea9096d7ef6113e8b6ee9_Overlays-21.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea908c700fc0e27bd46bd_Overlays-14.png)
What's holding your sales team back?
Uninformed prospects and underperforming sales reps lead to unfulfilled potential
Let’s face it, business development is complex. Prospecting is a constant challenge, with 44% of outreach failing to make it past one contact attempt. New reps typically take 10 months to reach full productivity, costing a business over £30,000 on average. While ineffective selling frustrates, with 58% of buyers finding reps unprepared.
The result is missed opportunities, untapped market potential, and lost revenue, with many organisations lacking the sales infrastructure, efficient processes, and strategy for success.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce2732a3d96c3e73412f86_wired-gradient-262-emoji-wow.gif)
Only 12% of sales reps are happy with their cold lead conversion
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce278cc8d14221c2832275_wired-gradient-1807-boxing-glove.gif)
42% of new sales reps lack skills and knowledge
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce27be6804fe2a12da032f_wired-gradient-1827-growing-plant.gif)
Teams with defined sales processes grow 18% faster
Cold lead conversion
- How do your sales reps engage prospects?
- Do your sales reps follow up enough?
- What value do your sales reps offer prospects in follow ups?
Sales learning & development
- What resources do your sales reps have to learn and develop? E.g. factsheets, ebooks, solution briefs, sales battlecards, scripts, playbooks
- What resources do your sales reps have to inform and educate prospects?
- How do you ensure your sales reps have the latest market and product knowledge?
Clear sales processes
- Do you know why your leading sales reps are the top performers?
- Do other reps have access to that knowledge?
- What sales materials are available to your reps, and do they know where to find them?
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90a1f41670f23c2dd6d_Overlays-11.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea909669f4b7bfe3668b4_Overlays-20.png)
Turn your sales team into a closing machine...
Sales-ready playbooks, outreach templates and content that hits the mark
We build ice-breaking infographics and persuasive pitch decks to video scripts, eBooks, case studies, battlecards, and more.
We handle the entire process—from strategic planning and expert writing to document design. Every piece is meticulously produced to address the needs of your target customers while positioning your products or services as the go-to solution.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce2ab7aac199c42cf81334_No.1%20sales%20strategy.gif)
Use the No.1 B2B sales strategy
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce2ab715de8bce5ec96262_Sales%20toolkit.gif)
Work with the best sales toolkit
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce2ab9e13ef3955e630bbc_Winning%20formula.gif)
Roll out a winning formula
Leverage the No.1 B2B sales strategy
Our clients experience up to a 30% increase in sales within 12 months of using our sales content.
Work with the best sales toolkit
Our clients report up to a 50% reduction in onboarding time for new reps, saving up to £15,000 per hire.
Roll out a winning formula
Our clients achieve an 85% success rate in sales target attainment.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea909de1e261830195448_Overlays-25.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90a1b239b0a685d8b12_Overlays-06.png)
Give your sales team something to shout about
Nurture prospects through the B2B sales cycle with confidence
We build S&P500-standard sales collateral that’s ready to go, out of the box to help you hit quotas ASAP. Get more contact hits, conversations and sales conversions with content developed by business development experts with experience leading teams to deals from $1k to $1m+. Our sales enablement strategy is taken from some of the biggest brands in tech, so you know it measures up. Your new sales content will be packed with your industry insights and optimised for success in a proven playbook. Help your team build genuine relationships, share valuable intelligence and position your service as the go-to solution with sales content from AXD.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce2ab7fdb30756f7271edb_Sales%20performance.gif)
Maximise your sales performance
With tailored, ready-to-use resources, templates, a playbook, and a contact plan for your sales team.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce2ab94bc4952974d39087_Proven%20sales%20formula.gif)
Adopt a proven sales formula
Reduce your marketing and sales costs and enjoy a high ROI by skipping the steps and costs of learning how to build winning content.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce2ab996c30c1abc879459_Build%20relationships.gif)
Build relationships and close sales
Give your reps the content to communicate with confidence. Boost sales volume, quality and conversions.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90af93154912c7e7aa4_Overlays-03.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea9097aaff41751b9d5c8_Overlays-16.png)
We deliver content that makes your solution the clear choice
Streamline your sales process with a playbook, email templates and impactful content to leave buyers informed
- Infographics
- Flyers
- Guides
- Solution briefs
- Battlecards
- Success stories
- One-pagers
- eBooks
- Videos and scripts
- Sales pitch decks
- Sales call scripts
- Insights articles
- Factsheets
- Brochures
- Whitepapers
- Comparison sheets
- Objection guides
- Sales playbooks
- LinkedIn outreach
- Email templates
- Social posts
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea9096d7ef6113e8b6ee9_Overlays-21.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90a69e31cadcc90a0fa_Overlays-10.png)
The benefits
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce6c7731dae0d141b5670f_Resources%20ready%20to%20go.gif)
Standardise sales success across the whole team
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce6c77b53315628ab1fec3_Written%20templates.gif)
See customer acquisition cost drop
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce6c775bf7c6d9b5bc5b18_Playbook%20built.gif)
Stay ahead of the competition
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce6c77600450304fdd96c2_More%20contacts.gif)
Higher engagement rates and more sales
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce6c78070bdce95355e105_More%20conversations.gif)
Close sales faster with confidence
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65ce6c783cea00fa0dd070f8_More%20sales.gif)
Fast track performance for new starters
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea9099c71c487e6aa1b9c_Overlays-19.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea909669f4b7bfe366873_Overlays-28.png)
An example sales play
Here's a sales play project we completed for Affinity Group. The content below was delivered with a sales playbook, outbound call script and 5x email templates.
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65f4b7db969f5854db2b4360_Infographic%20Mock%20up.jpg)
A sales infographic
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65f4b7daf3396f7a338cf4ee_Guide%20Mock%20up.jpg)
An informative guide
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65f4b7da8fba4917ba43c8c6_Solution%20Brief%20Mock%20up.jpg)
A sales solution brief
A promotional video
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90ab6afcd494443385a_Overlays-05.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90ae060bb8f810da8f9_Overlays-02.png)
Our packages
A plan that works for you.
One Taster Pilot
Demonstrate the effectiveness of sales content with your first sales infographic and outreach templates.
The sales content:
- 1x sales infographic
- 1x outbound sales call script
- 1x outbound email templates/LinkedIn messages
£495.00
Get in touchOne Sales Play
Set up your sales team for success with a strategic sales play & outreach templates.
What's included:
- 1x sales infographic
- 1x sales two-pager
- 1x informative guide
- 1x sales solution brief
- 1x promotional video (30-60 secs)
- 1x outbound sales call script
- 5x outbound email templates/LinkedIn messages
£2495.00
Get in touchCustom Package
Build the foundations for long-term success with customised sales content, tools and templates.
What's included:
We can work together to create a custom package comprising...
- Infographics, One-Pagers, Factsheets
- Flyers, Leaflets, Brochures
- Guides, eBooks, Whitepapers
- Solution Briefs, Sales pitch decks, Comparison Sheets
- Battlecards, Sales call scripts, Objection guides
- Success stories, Insights articles, sales tools
POA
Get in touch![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea9097aaff41751b9d5c8_Overlays-16.png)
![](https://cdn.prod.website-files.com/620ce7e2a4fb117815820405/65cea90901a45b33e621fb8f_Overlays-23.png)
FAQs
Sales content is crucial because it equips your sales team with the necessary tools and information to engage prospects effectively. High-quality sales content supports your team in overcoming objections, answering questions, and demonstrating the value of your product or service. It enables a more informed and persuasive sales approach, leading to higher conversion rates and increased revenue.
We create a comprehensive range of sales content designed to address every stage of the sales process. This includes infographics, factsheets, eBooks, battlecards, comparison sheets, guides, flyers, whitepapers, solution briefs, brochures, sales scripts, sales pitch documents, insights articles, objection guides, success stories, and custom email and outreach templates. Each piece of content is tailored to support your sales team in building relationships, educating prospects, and closing sales.
Our expertise is geared towards supporting companies operating within the B2B sector, ranging from SMEs to enterprise-level organisations. We have a proven track record of creating impactful sales content for diverse clients, from startups to some of the largest global corporations. While we boast a broad spectrum of industry knowledge, our core competencies lie in sectors such as SaaS, technology, finance, education, and product- and service-based businesses. Our approach is tailored to meet the unique needs of each industry, ensuring that the sales content we develop is effective, resonates with the target audience, and aligns with the latest industry trends and insights.
We provide comprehensive guidance to ensure your sales team can utilise the sales content effectively. This includes training on how to use the materials in various sales scenarios, tips for follow-up strategies, and best practices for engaging prospects. We aim to empower your sales reps with knowledge and confidence to maximise their use of the sales content, enhancing their productivity and success rates.
We regularly review and update the sales content to ensure it reflects the latest market trends, product developments, and sales methodologies. This process involves continuously collecting customer feedback and analysing sales performance data to identify areas for improvement. Our commitment to maintaining the most effective sales content ensures your sales team always has access to relevant and effective tools.
Post-implementation, we offer ongoing support to help you maximise the impact of the sales content. This includes periodic reviews of the content's effectiveness, updates based on feedback and changing market conditions, and additional training as needed. Our support team is always available to answer questions, provide advice, and assist with any challenges your sales team may face in using the content.