How to advance your career with personal branding

When growing your career, your first thoughts are usually, “How do I make my CV stand out? Or do I need to refresh my interview skills?” But do you think about personal branding?

Personal branding is a powerful tool for finding new opportunities, professional networking, and even getting that internal promotion you’ve been after.  

How? Because visibility and reputation matter when you’re looking to advance your career.

So, how do you use the power of personal branding to land that new job or climb up the corporate ladder? Let’s dive in.  

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Step 1: Build internal connections

Forbes says personal branding is increasingly essential for internal promotions, especially in hybrid and remote workplaces, where visibility is more challenging.

This is because it demonstrates self-awareness, passion about your industry, and a growth mindset.  

It also builds your reputation as someone with valuable industry insights and boosts your visibility with the senior leadership team.    

Connecting with colleagues, engaging with company conversation on LinkedIn, and showing up to work events are all good ways to stand out. It might sound odd at first, but how colleagues and managers describe you has a direct impact on your career progression within your company, which is why making connections matters.  

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Step 2: Build external connections

Looking for a new role? 70% of employers say that a personal brand is more important than a resume or CV, so it’s time to dust off your profile and get a decent headshot.  

And if you need some support finding the right role, you’re in the right place. Professionals who consistently share content or insights on LinkedIn are 2x more likely to be contacted by recruiters.

Having a strong LinkedIn profile has helped millions of professionals get jobs. In fact, one person is hired every seven minutes on the platform.    

Want to take the next step at your current company? Posting regularly on LinkedIn will help you gain more followers and broaden your network, which can lead to more career advancement opportunities in the long run.

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Step 3: Get your voice heard

Even if you’re not looking for a new role or promotion right this second, having a strong online presence can open up new avenues like speaking engagements and networking opportunities.

Speaking at conferences or industry events is a great way to showcase your expertise and position yourself as knowledgeable amongst peers and stakeholders in your sector.  

Connecting with other industry leaders bodes well for your future job prospects and gives you a foot in the door when you’re ready to apply.

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Step 4: Validate your skills

Personal branding is a great way to prove your skills rather than just listing them on your CV. If you’re posting thought leadership content like infographics, eBooks, and whitepapers—you’re demonstrating to your audience that you really know your stuff.  

Treat it like your own online portfolio; the more quality work you have on there, the more credible you’ll be to companies and hiring managers.  

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Need help taking your career to the next level with personal branding?

AXD Agency is a leading sales & content marketing agency specialising in sales enablement and personal branding services. We help business leaders stand out with impactful and high-quality content that positions you as a thought leader and the go-to expert in your industry.  

Your voice, our expertise  

To find out more, visit www.axd.agency or book a discovery call with our team.  

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